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trategy.

If you stop saying, “How can I rank higher in the search engines?” and start thinking “How can I provide quality and relevant information?” your business will be much better off. Better off because you will be working with Google, instead of against them.

Google’s main goal is to provide quality search results to its users. If you create quality and relevant information, Google is going to want to direct its users to your website. Google’s ability to provide quality and relevant information is what keeps people coming back to Google, and allows Google to have an audience to advertise and offer services to. If you provided quality and relevant content you are almost like Google’s business partner. Wouldn’t we all like a business partner as big as Google?

Are you taking short cuts by artificially creating back-links, publishing poor content and generally doing anything that causes Google to provide low quality irrelevant content to its users?

If so you are going against Google, long term this is a fight you are going to lose. If you manipulate your content and get your site ranked on page one and Google doesn’t catch your manipulating tricks right away, they eventually will, and once they do you will be putatively punished or even banned from Google’s search engine results.

Google uses a very complex algorithm with many variables. There is certainly more you can do to refine your companies Search Engine Optimization strategy, but simply publishing quality and relevant content gets you to the 90% mark. It puts your company on a much better long term path then approaching SEO by trying to get short term results through manipulating Google.

e their thoughts and ideas to others. Typography is the vehicle through which we communicate to our audience. If we use poor typographical treatments on our websites the results will surely show that. It’s like trying to drive a car from point A to point B with square wheels, the intentions were good but you just might not make it. It’s possible to create effortlessly beautiful typography. Here are a few simple tips to keep in mind for creating great website typography.

1) Less is more

Don’t go overboard with the typefaces. Try to stick to 1 to 3 typefaces throughout your website. Make sure to create a system on how you want to utilize each typeface. Don’t leave it to chance. Perhaps one typeface is solely for the body content and another is used for headings only. You decide.

2) Hierarchy

Use type size, weight, color, and placement to guide your user through web content the way you intended them to read it. For instance, by making one line of text relatively bolder than surrounding text will draw the audience’s attention. Take a look at the type treatment The Boston Globe website uses to drawing the audience’s eye around the site.

3) Spacing

Spacing is key to creating legible type. Take notice of spacing between lines of text, words (tracking), and letters (kerning).

4) Emotional Type

Choose typefaces that convey the feel and mood of your page. To create a sleek look go with a thin san-serif and for a more traditional classical look go with a serif typeface.

5) Test It

Ask your friends and colleagues to read the content of your site. Can they read it or do they feel that the type choices are hindering them from being able to read it. It’s especially important to take note of the legibility in areas on your site where there are large paragraphs of text.

There are so many great tools available online for the convenience of creating excellent web typography. Here at SiPepDesign we use a tool called TypeKit. Typekit is subscription-based library of hosted, high-quality fonts for use on the web. This means that typefaces used through TypeKit will load directly from Typekit onto websites we design allowing us to avoid cross browser issues and streamlining our typeface inventory. So websites will always display the way we intend them to, regardless of whether the website viewer has that typeface downloaded on their computer. https://typekit.com

omes across as white noise.

Overwhelming your website visitor sends them fleeing from your website, and looking elsewhere for services or products you could have sold them.As the article from Entrepreneur magazine suggests, simple and to the point is the best. A business owners needs to think critically about how their businesses content is presented online.

Just as not enough content can make it so that you are never found, to much content can scare away your customers. A simple twenty word blurb about what your company does and another twenty words about why it matters to your website will look approachable and readable to your website visitors. Twelve paragraphs explaining your entire global market superiority and the corporate infrastructure that makes your company competitive, is not going to be approachable, and will go unread.

Try to structure your website so that your site visitors can easily see how your content is organized, and how they can instantly get to the exact content they are looking for. Making your visitors work to get to information is not going to be effective in a web medium. Keep your landing pages simple and to the point.

Our second Adobe Fireworks Button pack just got even better. Taking advantage of built in patterns and textures in the standard tools provided in Fireworks, which gives your buttons a unique look.

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In the 21st century effectively branding your business requires more than throw

ing your logo around. You need to present a consistent image in order to build instant recognition. This means quality consistent designs used throughout your Marketing and PR efforts.

At this point you might be getting the idea that I am not just talking about having a letterhead that matches your corporate online casino slot folders. This is no longer the business world of the 1950’s and there are infinitely more platforms for branding your business.

If you are presenting your business to the public via social networking platforms such a Twitter and Facebook you need to make sure you also brand these platforms with the same attention you put into your print material and your website, or you are wasting your efforts.

If you send out emails, they should be branded the same as your website, print, and social media.

You want your clients to identify your logo with everything your company has to offer, no matter what platform your customers find you on.

Let’s look how a mock example of how a business could put these steps to work and increase sales.

The mock store is Mike’s Muffins. They sell 30 types of muffins and coffee downtown Boston. They always have a morning rush, but slow down in the afternoon. Mike’s Muffins decides they were going to offer an afternoon special everyday by updating their street chalkboard, but still afternoons sales remain slow.

Now Mike’s Muffins has a website so they decided they are going to take their sales online. They sign up for twitter and integrate their twitter feed into their website then use their website to tell visitors that every day at 2 p.m. they will tweet a sales special. Instantly people are not only visiting their website, they are signing up on twitter to get the sales special.

Now everyday at 2 p.m. right before many people’s afternoon break, Mike’s Muffins sends out a tweet and he effectively drives muffin hungry customers to his store.

Here are a few things you can do to make sure your website is going to wo

rk.

1. Define what you want your website to do. Be conscious of your goals while developing the structure of your website.
2. Make and keep contact by collecting customers email addresses. Allow them to sign up for email updates/newsletters via your website.
3. Integrate social media into your website. This means if you are using twitter, use your website to let people know you tweet. See how to put your twitter feed into your website here: http://twitter.com/goodies/widgets
4. Get repeat visitors by making your website more than a sales online casino gaming platform. Show your customers you are passionate about what you do by providing additional information as it relates to your industry. Restaurants can share a recipe, realtors can offer checklists for finding the perfect home, and pediatricians can provide references to child services in their community. The important thing is your website is of value to your customers.
5. If you have a lot of information on your site, make sure it is accessible to your visitors. 100 .pdf’s listed out on a site is not accessible. 100 searchable documents allow your visitors to find exactly what they want.

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If you want to ask something , just comment below :