A landing page is a web page designed to have a targeted audience driven to it via advertising and search engine visits. The idea is you provide a targeted message to the exact consumer you are looking for. For instance say you run a car rental

business. You rent cars, trucks and vans. You may want to consider having custom landing page made for each type of vehicle you rent. This way when you are advertising your vans online, your customers comes to a website specifically tailored to helping them rent a van. You wouldn”t want your visitor to see cars and trucks but no vans as soon as they enter your website, just because the home page of your casino spiele website does not feature your vans.

You can use landing pages with both online advertising and direct mail marketing. Have your webmaster create a sub domain such as www.yourdomain.com/vanrental, you can then use both direct mail marketing and online marketing to push viewers to this specific page.

If you offer visitors exactly what they are looking for, you will find you get more phone calls and contacts through your website.