Business owners and individuals active in the business world know branding is very important. Marketing material always includes your logo, this is business 101.
In the 21st century effectively branding your business requires more than throwing your logo around. You need to present a consistent image in order to build instant recognition. This means quality consistent designs used throughout your Marketing and PR efforts.
Here is a checklist to help you decide if you are branding your business.
| Question: | Yes | No |
|---|---|---|
| Do you have a color palette you use consistently across adverting platforms (print, web, t.v., etc.) | ||
| Do you use the same image sets across media platforms for specific marketing/pr campaigns or general advertisements? | ||
| Are you using the same font in all of your marketing? | ||
| Do you cross advertise your platforms? (example: drive print to web for additional info.) |
At this point you might be getting the idea that I am not just talking about having a letterhead that matches your corporate folders. This is no longer the business world of the 1950’s and there are infinitely more platforms for branding your business.
If you are presenting your business to the public via social networking platforms such a Twitter and Facebook you need to make sure you also brand these platforms with the same attention you put into your print material and your website, or you are wasting your efforts.
If you send out emails, they should be branded the same as your website, print, and social media.
You want your clients to identify your logo with everything your company has to offer, no matter what platform your customers find you on.
Gabe's Place Apartments
- Candice, Property Admin
We have worked with a lot of design firms within the community and never found a company that was so easy to deal with. SiPepDesign was professional, on time, affordable and flexible to our needs. SiPepDesign was able to design and create web and print material quickly and they are very affordable. SiPepDesign really helped us to improve projects that we have already started.
Our business was fairly matured, however there were definite improvements that we always thought were out of reach - working with SiPepDesign I could express what I wanted to see and happen and they would work towards my goals within timeframe and in budget.
We enjoy our working relationship and more than anything else we appreciate the ease with which we are able to get what we need when we need it, done right and for the right price.
