Always-On Social Media Management
Discover the smart strategy to using social at the right times, on platforms that make sense, with exciting and engaging content. All on a schedule that best serves your target audience.
Social media is a conversation. Not a one-way conversation, but a two-way dialogue that sparks interest, encourages discussion, builds trust, creates loyalty, and fosters the desire to buy.
Your customers may be at various stages of the dialogue. Your social media must be engaging at every level. It needs management of messaging, scheduling, response, and data, so that campaigns are reaching buyers with the information they need at the time they need it.
Identify your ideal customers and those most likely to buy. Research audiences to pinpoint specific interests, behaviors and habits. Determine platforms where audiences spend their time.
Gather data and analytics for social media performance. Identify messaging that resonates across audiences. Refine content per reports.
Look for opportunities to grow social communities. Engage with influencers in appropriate industries. Respond to audiences to enhance and maintain company image.
Develop knockout messaging and visuals to engage customers. Schedule content at intervals most likely to influence audiences.