How Social Media Platforms Work, in Mad Men Terms

By May 3, 2016 No Comments

Social media platforms are excellent marketing and advertising tools. They can also be wildly confusing. Between disappearing videos, square-shape photos and character limits – how exactly do they work?

This infographic focuses on the most relevant social media platforms, right now. There are emerging platforms that are not included. Not because we don’t feel they are relevant, but because we are waiting to see how things shake out in terms of social “stickiness” – or, staying power, if you will.

To explain each platform’s nuances and purpose, we are infusing some iconic agency personality. Here’s a look at how social media platforms work, in Mad Men terms.