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Jan 04 2016
0

Digital Marketing in 2016: Your Business Opportunities

By Silas Pepple | Marketing

In 2016, predictions become reality and momentum becomes mainstream. Here is what the digital transformation can mean for your business in the year ahead. Responsive Websites In early 2015, we…

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Sep 29 2015
0

Surviving the Digital Transformation of Business

By Silas Pepple | Digital Strategy, Digital Transformation, SEO, Web Design, Web Development

The digital transformation of business is here, and organizations investing in supportive technology are setting the new standards for how business is – and is expected to be – done….

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Dec 15 2015
0

Will the Real Millennial Shoppers Please Stand Up?

By Silas Pepple | Digital Strategy, Marketing

Millennial shoppers may not be who you think they are. In fact, new data from Accenture shows that retailers do not understand this valuable demographic and, as a consequence, are…

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Dec 12 2015
0

The Value of a Video Marketing Minute

By Silas Pepple | Marketing, Video Advertising

A one-minute online video is equivalent to 1.8 million words. What kind of marketing value does this offer companies – and their viewers? According to Dr. James McQuivey of Forrester…

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Dec 10 2015
0

Write Email Subject Lines that Click with Readers

By Silas Pepple | Marketing

Ask any marketer or business owner what is the hardest part of an email marketing campaign, and the answer you are likely to get is writing the email subject line….

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Nov 24 2015
0

Can Online Advertising Drive In-store Sales?

By Silas Pepple | Digital Strategy

Think online advertising only drives online purchases? It’s time for those concerned with in-store sales to re-think how digital influences consumer buying behaviors in brick-and-mortar environments. Scenario #1: Product Researchers…

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Nov 04 2015
0

Why WordPress is the World’s Most Popular CMS

By Silas Pepple | Content Management Systems, Web Design, Web Development

When more than 60 percent of the global CMS market uses WordPress software, there has to be a reason. There are actually a few. Why WordPress Dominates the CMS Scene…

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Nov 04 2015
0

Google Customer Match: Target Online Ads with Your Email List

By Silas Pepple | Online Advertising, Paid Search

It used to be that the value of an email list did not extend much beyond email marketing. Google Adwords changed all that last month, when they introduced a new…

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Oct 14 2015
1

How to Reach Luxury Consumers on Social Media

By Silas Pepple | Digital Strategy, Marketing, Social Media

High-end luxury brands need a social media presence, and luxury shoppers have one…here is how the two can make meaningful connections. Seventy percent of luxury shoppers own a smartphone, and…

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Oct 14 2015
0

Are Your Email Newsletters Mobile-Friendly?

By Silas Pepple | Digital Strategy, Digital Transformation, Marketing, Social Media

Mobile email opens, which include both smartphones and tablets, accounted for 67.78 percent of all opens, according to Movable Ink’s Q2 2015 U.S. Consumer Device Report. That means more than…

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