Over the past two or three years, we have seen email marketing make a dramatic comeback. Not only are more people opening emails from businesses than they were previously,…
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If you tend to collect a lot of offline data about your customers – email addresses, phone numbers, or on-site purchase histories, for example – then give yourself a pat…
Data. Devices. Channels. Technologies. Fragmentation. Is your head spinning yet? Lots of businesses are excited about what the digital transformation means. It’s the implementation that can be downright confusing. As…
Last month, we wrote about the incredible benefits of Instagram as part of a social media strategy. And true to form (social media is always changing), last week there was…
Your content marketing isn’t working, and you are not alone. According to a 2016 study conducted by the Content Marketing Institute and MarketingProfs, only 6 percent of B2B marketers rate…
Digital marketing is not a DIY activity. It’s not to say that you don’t have the motivation to develop a digital strategy or the diligence to maintain a marketing plan….
Your product is not special. But it can be, if you know how to present your product in a way that distinguishes it from a commodity. In fact, digital marketing…
The digital transformation of business is here, and organizations investing in supportive technology are setting the new standards for how business is – and is expected to be – done….
Millennial shoppers may not be who you think they are. In fact, new data from Accenture shows that retailers do not understand this valuable demographic and, as a consequence, are…
Think online advertising only drives online purchases? It’s time for those concerned with in-store sales to re-think how digital influences consumer buying behaviors in brick-and-mortar environments. Scenario #1: Product Researchers…
