Recently Google announced a big upgrade for AdWords users who also happen to be local businesses: Location Extension Display Ads. Available now in your AdWords account, the new location extension…
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Do you know you can integrate Google AdWords with Google Maps to promote current specials, or advertise products and services, to users near your location? It’s called Promoted Places, and…
If you tend to collect a lot of offline data about your customers – email addresses, phone numbers, or on-site purchase histories, for example – then give yourself a pat…
Google has a preoccupation with the mobile web. Of course, this isn’t really news considering last year’s gargantuan lead-up to “Mobilegeddon” and the search engine’s preference for responsive, mobile-friendly website…
