In late 2016, Google warned that they were going to begin penalizing websites that used pop-ups on their pages. Their goal was to influence site owners to improve the mobile…
![Audience Targeting](https://www.sipepdesign.com/wp-content/uploads/2017/02/facebook-ad-targeting-blog.png)
It isn’t a dream. The Facebook Ads platform now lets you target people who engage with your page or ad, giving you a distinct advantage when it comes to…
![Google Maps and In-app Local Search Ads](https://www.sipepdesign.com/wp-content/uploads/2017/01/google-local-search-ads.png)
Do you know you can integrate Google AdWords with Google Maps to promote current specials, or advertise products and services, to users near your location? It’s called Promoted Places, and…
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If you tend to collect a lot of offline data about your customers – email addresses, phone numbers, or on-site purchase histories, for example – then give yourself a pat…
![](https://www.sipepdesign.com/wp-content/uploads/2016/04/Video-Advertising-blog.jpg)
If you think the volume of video ads has been surging across social media platforms lately, it isn’t your imagination. Instagram, Twitter and Facebook News feeds are populating with more…
![](https://www.sipepdesign.com/wp-content/uploads/2016/03/Digital-Marketing-Success.jpg)
Data. Devices. Channels. Technologies. Fragmentation. Is your head spinning yet? Lots of businesses are excited about what the digital transformation means. It’s the implementation that can be downright confusing. As…
![](https://www.sipepdesign.com/wp-content/uploads/2016/03/Googles-Focus-on-Mobile-blog.jpg)
Google has a preoccupation with the mobile web. Of course, this isn’t really news considering last year’s gargantuan lead-up to “Mobilegeddon” and the search engine’s preference for responsive, mobile-friendly website…
![](https://www.sipepdesign.com/wp-content/uploads/2016/02/Instagram-blog.jpg)
If it feels like you are hearing more about Instagram lately, it’s for good reason. Businesses are finally recognizing the advantages to using this social media platform, including one to…
![](https://www.sipepdesign.com/wp-content/uploads/2015/10/Google-Customer-Match.jpg)
It used to be that the value of an email list did not extend much beyond email marketing. Google Adwords changed all that last month, when they introduced a new…