In late 2016, Google warned that they were going to begin penalizing websites that used pop-ups on their pages. Their goal was to influence site owners to improve the mobile…
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It isn’t a dream. The Facebook Ads platform now lets you target people who engage with your page or ad, giving you a distinct advantage when it comes to…
Do you know you can integrate Google AdWords with Google Maps to promote current specials, or advertise products and services, to users near your location? It’s called Promoted Places, and…
If you tend to collect a lot of offline data about your customers – email addresses, phone numbers, or on-site purchase histories, for example – then give yourself a pat…
If you think the volume of video ads has been surging across social media platforms lately, it isn’t your imagination. Instagram, Twitter and Facebook News feeds are populating with more…
Data. Devices. Channels. Technologies. Fragmentation. Is your head spinning yet? Lots of businesses are excited about what the digital transformation means. It’s the implementation that can be downright confusing. As…
Google has a preoccupation with the mobile web. Of course, this isn’t really news considering last year’s gargantuan lead-up to “Mobilegeddon” and the search engine’s preference for responsive, mobile-friendly website…
If it feels like you are hearing more about Instagram lately, it’s for good reason. Businesses are finally recognizing the advantages to using this social media platform, including one to…
It used to be that the value of an email list did not extend much beyond email marketing. Google Adwords changed all that last month, when they introduced a new…
