It isn’t a dream. The Facebook Ads platform now lets you target people who engage with your page or ad, giving you a distinct advantage when it comes to reaching out to those warm prospects.
The new feature is called Facebook Page Engagement, and it’s already available to those using Facebook’s advertising products. Located in your Ads Manager Account under Engagement Custom Audiences, this feature is like hyper-targeting for your ads on Facebook.
How Does Facebook Page Engagement Work?
The new Page Engagement feature lets you target anyone who has engaged with your page or ads, but it also offers six different conditions to help you refine your targeting even more.
For example, you can cast a wide net by targeting everyone who engaged with your page or ads on Facebook or Messenger, but this option may return the least conversions.
You can also target your ads with five other conditions under Facebook Page Engagement:
- Anyone who visited your page
- People who engaged with any post or ad
- People who clicked on any call-to action button
- People who sent a message to your page
- People who saved your page or any post
As you can see, there are some opportunities to create Facebook ads that target a very narrow audience that is most likely to convert. If you get a lot of messages on your page, for instance, then you can reach out to these users with a special offer using Facebook advertisements. Or you can use Facebook Page Engagement to remarket to users who clicked on a call-to-action button yet took no action.
Facebook Page Engagement is a highly flexible tool that allows you to tap into an audience that’s already shown interest and take your advertising to the next level. Try out the new Facebook Ads engagement tool and see how the results compare to your older campaigns.