Online AdvertisingVideo Advertising

Why Video Advertising on Social Media, Why Now

By April 6, 2016 No Comments

If you think the volume of video ads has been surging across social media platforms lately, it isn’t your imagination.

Instagram, Twitter and Facebook News feeds are populating with more video advertising than ever before, not to mention other social platforms. It’s a huge cinematic shift.

But why are brands flocking to social-based video ads?

The biggest reason is because this is where audiences spend their time and where they are watching videos. Facebook and Snapchat both draw 8 billion video views every day on their apps. For Snapchat, this number is five times larger than it was a year ago. And let’s not forget about YouTube; with its TrueView video advertising product, brands can get ads in front of plenty of viewers.

Another reason brands are prioritizing video ads on social media is because of something Cisco forecast less than a year ago: Global consumer Internet video traffic will account for 80 percent of all consumer internet traffic by 2019. If you’re a brand, you certainly do not want to miss out on this kind of action.

This kind of eyebrow-raising data makes us wonder: why are viewers more interested in video than other types of content? What is motivating them to watch more video content?

On the surface, we can draw the conclusion that it is spurred by the rise in mobile use. More people on mobile devices, spending the most time on social media, and therefore watching more video content as it becomes prolific across platforms.

But at the core, we think video ads outperform because they are the most interesting. Sure, we have new obstacles like ad blockers that we didn’t have before, but the videos that do succeed are doing so because they are the most compelling, the most entertaining…the most interesting.

These videos are the breakthrough pieces of advertising that tap into the emotional side of messaging; an intensely powerful medium for attracting, nurturing, and keeping more customers in the digital age.

See how video advertising fits into your marketing strategy. Contact Sipep Design today.